Cognitive Bias in Idea Generation: How Bias Shapes Strategic Thinking
Cognitive Bias in Idea Generation examines how the production of strategic ideas is shaped in advance by attention, memory, framing, emotional comfort, and social dynamics rather than emerging from a neutral field of creativity. The article argues that bias matters upstream, before formal evaluation begins, because it influences which possibilities become thinkable, which analogies are retrieved, and which directions are prematurely excluded from search. It develops this through the cognitive architecture of ideation, core biases such as availability, anchoring, confirmation, functional fixedness, framing, and conformity, as well as the adaptive role of bias under bounded rationality, the narrowing of search, institutional path dependence, pseudo-innovation, and mitigation through better ideation design. The article emphasizes that stronger strategy depends not on eliminating bias entirely, which is impossible, but on making bias visible early enough to widen the possibility space before judgment begins.









