Strategic Communication and Conceptual Coherence: Preserving Meaning Across Strategy
Strategic communication and conceptual coherence explain how organizations preserve meaning as ideas move across audiences, decisions, documents, implementation teams, stakeholders, and time. This article examines why strategy can lose force when precise concepts become slogans, evidence becomes detached from claims, audience adaptation becomes distortion, or communication is optimized only for persuasion. It shows how definitions, narrative structure, claim-evidence integrity, audience adaptation, decision alignment, implementation guidance, feedback loops, language standards, and communication governance help organizations keep strategy intelligible and accountable. The article also explores conceptual drift, AI-assisted communication, strategic listening, ethical visibility, stakeholder meaning, burden, dissent, and responsible simplification.









