Lateral Thinking in Strategy: How Reframing Creates Better Ideas
Lateral Thinking in Strategy examines how organizations escape inherited patterns of reasoning by using indirect, non-linear, and frame-disrupting methods to generate new strategic possibilities. The article argues that lateral thinking is not simply a creativity technique for producing more ideas, but a deeper intervention into the structure of thought itself, one that alters the conditions under which problems are represented and solutions become imaginable. It develops this through the limits of linear reasoning, the search-space logic of lateral thinking, core techniques such as provocation, random entry, reversal, and challenge, as well as the role of constraints, the relationship between novelty and convergence, organizational conditions, and the importance of integrating lateral moves with systems understanding. The article emphasizes that lateral thinking matters strategically because many institutions do not fail for lack of analysis, but because their analysis remains trapped inside frames that should have been disrupted much earlier.









