Sustainable Catalyst Expertise
Expertise
I build content systems, technical narratives, open-source products,
research infrastructure, and responsible AI workflows that make complex
ideas easier to understand, evaluate, and use.
My work connects content strategy, developer and technical audiences,
community-led programs, sustainability intelligence, knowledge architecture,
product systems, and evidence-backed decision support.
content strategy, technical storytelling, developer ecosystems,
responsible AI, sustainability, public knowledge, and systems thinking.
Overview
Strategy that becomes a working system
The through-line in my work is turning complex subjects into structures
people can navigate, trust, reuse, and improve. That may take the form of
a content architecture, technical education program, public research system,
product workflow, open-source application, documentation layer, or
evidence-backed decision process.
Structure
Make complexity navigable
Organize content, products, research, documentation, and workflows
around clear relationships, taxonomies, pathways, and user needs.
Translation
Connect technical and nontechnical audiences
Turn products, systems, research, and methods into stories,
documentation, demonstrations, and adoption paths that remain accurate.
Evidence
Build trust into the work
Preserve sources, assumptions, methods, limitations, releases,
and review points so claims and outputs can withstand scrutiny.
Execution
Move from concept to implementation
Build the content, code, workflows, documentation, interfaces,
and operating structures required to make the strategy usable.
Capabilities
Systems, strategy, and execution
The strongest work combines editorial judgment, technical understanding,
product thinking, community insight, and the discipline to build
repeatable systems rather than one-off content.
01 · Content systems
Content strategy and knowledge architecture
- Content models, taxonomies, navigation, and governance
- Documentation-first editorial and product workflows
- Knowledge libraries, research pathways, and source systems
- Reusable content connected to products, releases, and user needs
02 · Technical storytelling
Developer ecosystems and product education
- Technical webinars, demonstrations, documentation, and learning paths
- Translation across engineering, product, marketing, and community teams
- Proof-first narratives for evaluation, adoption, and trust
- Technical content grounded in actual capabilities and limitations
03 · Community systems
Participation, programs, and product learning
- Recurring programs that turn audiences into active contributors
- Voting, surveys, challenges, incentives, and feedback loops
- Qualitative and quantitative insight connected to product strategy
- Community education tied to product use and technical confidence
04 · Product architecture
Open-source platform and workflow design
- WordPress plugins, Python services, APIs, schemas, and integrations
- Modular product systems with shared records and typed handoffs
- Release planning, validation, documentation, and recovery workflows
- Public products that remain inspectable and independently useful
05 · Responsible AI
AI governance and assurance-oriented workflows
- Human oversight, evidence traceability, and contestability
- Model and workflow documentation, risk framing, and review controls
- AI-assisted research and support without surrendering judgment
- Assurance-oriented evidence systems without unsupported certification claims
06 · Sustainability intelligence
Evidence-backed environmental and social analysis
- Climate, energy, cities, biodiversity, development, and governance
- Indicators connected to sources, methods, uncertainty, and decisions
- Four-pillar analysis across environmental, social, economic, and governance factors
- Harm-aware communication that avoids greenwashing and certainty theater
Systems built
From content work to connected public infrastructure
Sustainable Catalyst is the clearest demonstration of how these capabilities
work together: research, publishing, analytics, scientific tools,
decision support, support operations, and private engagement connected
through shared evidence and documentation standards.
Knowledge and research
Knowledge Library and Research Librarian
Structured documents, collections, source records, citations,
research pathways, retrieval, publishing, and knowledge-gap intelligence.
Quantitative work
Workbench and Decision Studio
Symbolic analysis, graphing, calculators, code, domain studios,
scenarios, evidence, tradeoffs, Decision Packets, and reviewable reports.
Scientific environment
Research Lab
Domain laboratories, live scientific feeds, experiments,
instrumentation, notebooks, visualization, provenance, and validation.
Public intelligence
Site Intelligence
Country intelligence, thematic dashboards, earth observation,
live events, source registries, methodology, comparisons, and public briefs.
Support and participation
Product Support and Feedback Platform
Documentation, guided resolution, known issues, releases,
feature suggestions, voting, surveys, and product-improvement intelligence.
Private coordination
Contact and Engagement Platform
Private inquiries, support cases, sender communication,
document handling, proposals, approvals, collaboration, and engagement analytics.
Operating model
How the work moves from idea to durable system
The same pattern appears across content, products, research,
community programs, and Advisory work.
-
Understand
Clarify the audience, problem, evidence, constraints, and intended outcome -
Structure
Define the content model, workflow, taxonomy, product boundary, or architecture -
Build
Create the content, documentation, interface, code, program, or operating system -
Connect
Link research, product, community, analytics, support, and decision workflows -
Validate
Test accuracy, usability, reliability, accessibility, and narrative integrity -
Improve
Use feedback, evidence, support demand, and release learning to revise the system
Experience and proof
Professional work connected to outcomes
The roles below provide the practical foundation behind the current work:
technical education, community systems, content operations, customer insight,
public knowledge, product architecture, and responsible technology.
2025–Present
Founder & Chief Architect — Content Catalyst LLC / Sustainable Catalyst
Founded Content Catalyst LLC to build Sustainable Catalyst,
an open knowledge and software platform connecting research,
scientific computing, public intelligence, decision support,
product support, and Advisory pathways.
- Built a modular public platform spanning knowledge, research, modeling, scientific laboratories, public data, decisions, support, and private engagement.
- Designed WordPress plugins, Python services, APIs, schemas, typed handoffs, and release workflows across a growing open-source product ecosystem.
- Created evidence-first documentation systems for sources, assumptions, methods, releases, known issues, validation, and public methodology.
- Developed responsible AI and sustainability workflows that preserve human review, uncertainty, provenance, and clear limits.
2016–2024
Program Owner — Project14 Design Challenges, element14 Community / Avnet
Initiated and scaled a recurring global design-challenge program
that converted passive community members into active creators,
technical learners, contributors, and product advocates.
- Built Project14 around member input, community voting, project participation, technical content, and practical incentives.
- Produced and hosted more than 100 technical webinars with technology suppliers including Arduino, AMD, Xilinx, and Infineon.
- Connected technical education with product evaluation, adoption, supplier objectives, launches, and community engagement.
- Used participation data and qualitative insight to refine messaging, identify trends, and inform product and program decisions.
2004–2005 · 2006–2011
Copywriter / Email Specialist — ActiveCampaign
Joined during the company’s early phase and worked across support,
sales, and technical content, helping create foundational materials
for customer education, onboarding, and go-to-market execution.
- Created user manuals, knowledge-base articles, case studies, press releases, benefit guides, and product-education content.
- Handled customer support and phone inquiries while using customer questions and feature suggestions to shape content.
- Produced blog, thought-leadership, and knowledge content in a small-team startup environment.
How expertise is demonstrated
Public work, not unsupported positioning
The expertise on this page is supported by published systems,
working products, repositories, documentation, research,
professional experience, and visible iteration.
Products
Working interfaces and workflows
Public applications demonstrate information architecture,
product thinking, technical implementation, and user experience.
Repositories
Open-source implementation
Public code and release history show how concepts become plugins,
services, schemas, tests, scripts, and operational systems.
Documentation
Methods, decisions, and standards
Foundations, methodology, support records, release notes,
and product documentation make the operating logic visible.
Experience
Programs and professional outcomes
Prior roles demonstrate community development, technical education,
product communication, customer insight, and content operations.
Advisory application
Apply this expertise to complex content and technology systems
Advisory work may support evidence-systems diagnostics,
knowledge architecture, technical storytelling, responsible AI workflows,
sustainability intelligence, product documentation, platform strategy,
and implementation planning under a separate written agreement.
Resume and CV
Professional materials
Use the professional resume for hiring and role evaluation.
LinkedIn provides a broader view of experience, projects,
public work, and current professional positioning.
Next step
Connect expertise to the broader system
The Platform, Portfolio, Foundations, Research, Library,
GitHub repositories, and Advisory pages show different layers
of the same work: public knowledge, technical implementation,
evidence systems, and applied strategy.